Fifteen years of building. One ecosystem.

From the inside out.

Chris McNelly is the founder of CaptVr, an entertainment infrastructure company focused on helping creators, producers, operators, and intellectual property owners make better decisions and build more valuable assets.

His work sits at the intersection of entertainment, business strategy, partnerships, commercialization, intellectual property, and long-term asset creation.

Over the last fifteen years, he has worked across film, television, media, sponsorship, business development, creator economy, and original intellectual property. That experience became the foundation for Creator OS, 1st Position, Advisory, and the broader CaptVr ecosystem.

He believes most projects do not fail because of talent. They fail because the wrong decision gets made at the wrong stage. CaptVr was built to solve that problem.

Winning taught him the cost. Losing taught him the truth. He builds from both.